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How XS Espresso started as a small cafe in Sydney's west into a grEW INTO A Sydney cafe empire!

XS Espresso Cafe

When CPM started working with XS Espresso, it was a small stand-alone cafe with a few seats in an industrial estate in Wetherill Park, servicing the local community.

Small as it was, it was run by a vision-driven owner with BIG ideas.
This is where CPM stepped in, worked closely with the owner and helped bring those ideas to life through an effective marketing strategy, and created a reputable name amongst food fans for XS Espresso.

CPM has helped XS on its journey and since its humble start, growing it into a phenomenon bringing people from all over Sydney to try their amazing creations. CPM has grown their Instagram following to over 40K, utilise their connections with publications such as The Daily Telegraph, The Sydney Weekender, Fairfield Advance, The Inner West Courier, and The Urban List to cover the café’s creations and reputable influencers from all over Sydney to its locations.
All this was done through targeted social media, influencer marketing, and digital campaigns coupled with traditional marketing strategies to drive awareness and traffic to the store. Once the first store had built a great reputation, it was expanded to also cover a second store then the growth started with many new stores and franchises opening up all over Sydney, with bigger and bigger concepts as well.
The strong marketing and digital presence helped the fast growth journey and CPM is proud to have been a part of the multi year journey of XS from its humble beginnings.


with the first 2 years at CPM!

Then the continual growth and building of the popular brand during the franchise expansion for 5 years



  • Australian Small Business Champion Awards 2018 – CAFÉ
  • Business of the Year 2016 and 2017
  • Outstanding Café 2015-2017



“I was referred to CPM by one of our suppliers who had seen them do good things with their other customers. We had always wanted our brand to become known so that we could expand in the future and to get a steady base. Claire and the CPM team worked closely with us and the results are far above what we expected. They have helped us create a cult following for XS Espresso, a strong recognizable brand, a loyal repeat customer base and they put us on the map with bloggers and the media.

CPM has shown a true dedication to helping us grow and succeed. They’ve always been fast to respond, helpful and insightful. Before engaging them I understood how important this type of marketing was but didn’t expect how effective the results would have been and didn’t imagine hitting 37K followers on Instagram and just about to open our 3rd cafe with CPM’s help.

I have no hesitation to recommend Claire and the CPM team if you want to see real results.”

"Roky, Owner of XS Espresso"

CONNECTING over 200+ cafes & restaurants to customers for over 10 years

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