How AN EFFECTIVE SOCIAL MEDIA MARKETING CAMPAIGN TRANSFORMED A SMALL DESSERT BAR into SYDNEY'S MOST POPULAR CAFES
MANGO COCO CAFE
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CPM TURNED A SMALL DESSERT SHOP INTO ONE OF SYDNEY'S MOST POPULAR THRIVING ALL DAY CAFES
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WORKED WITH CPM FOR 2 YEARS SINCE THE COVID LOCKDOWNS ENDED. USING HIGHLY EFFECTIVE SOCIAL MEDIA & INFLUENCER MARKETING STRATEGIES
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SHOWCASED EXCEPTIONAL FOOD THROUGH SUCCESSFUL CAMPAIGNS, MAKING IT A MUST-VISIT VENUES IN SYDNEY.
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TURNED IT INTO ONE OF THE MOST POPULAR THAI RESTAURANTS IN SYDNEY
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GAINED A DEDICATED LOYAL FAN BASE AND EXPANDED TO NEW CUSTOMER BASES OUTSIDE OF THEIR USUAL CUSTOMERS
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TURNED IT INTO ONE OF SYDNEY'S TOP THAI RESTAURANTS AND CONSISTENTLY POPULAR DESPITE ECONOMIC FLUCTUATIONS.
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WORKING HAND IN HAND FOR 2 YEARS , CPM grew Mango Coco from a small dessert shop at the end of the COVID lockdown to a bustling, busy must visit restaurant with long queues at peak times and consistent flow of customers all day
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When CPM started they were only busy late at night with the dessert crowd and had a new shop space to fill up.
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With our online and social marketing campaigns we showcased the amazing food and they quickly became the must visit. Must eat Thai restaurant in Sydney.
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They gained a cult following very quickly, and opened to many new customer bases outside of their area.
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The biggest issue when we started was that they were only known as a desert place and were busy just late at night from 8 to 10 pm. When we brought awareness to all their other menu items , not just desserts and showcased them through the marketing campaigns, they became busy through the whole day instead.So revenue increased dramatically instead of being just late at night
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CPM sent through over 80 engaged influencers and food bloggers that then brought thousands of hungry fans to their page and ultimately customers to their store
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They had queues waiting for them to open at 11:30 am, and had constant flows of customers all through the day with queues forming at peak times.
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We have marketed for them for two years, and have built them up to be one of the most popular and busy Thai restaurants in all of Sydney with a very popular reputation.
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This is a great example of recency and frequency with marketing and making sure the restaurant we built up from humble beginnings. Still has a constant and consistent following.
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Through the ups and downs of the economy, they have remained consistently, robust and popular because the great offerings are always front of mine with customers.
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Their video views, post views and ad campaigns were very popular and translated into real customers and revenue flows
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This is an prime example how recency, frequency and consistency works and brings real results and is what is needed for long term to bring you to lasting success!
FROM THE MANGO COCO OWNER
“The CPM team and Claire have been with us since we expanded and opened our new larger store. The results have been amazing with busy times throughout the whole day rather than a peak later at night. Now we have queues waiting to get in the restaurant and a consistent flow during the day. It just keeps getting busier and busier with a regular flow of customers all week. We love what CPM has done with our marketing and it has shown with real results!”
On, Owner of Mango Coco Cafe
With CPM’s help, there was an immediate impact.
Using a variety of techniques including social media marketing, influencer marketing, and effective Facebook and IG ads we blew sales projections and brand reputation out of the water.
Our strategy and execution made sure the Mango Coco brand and name quickly became a cult hit
For his happy client, their marketing spend paid for itself many times over and cemented their name as one of the best in Sydney!
