How PR and social media marketing turned a suburban cake shop into a foodie phenomenon
DuLcet cakes and Sweets
One of our latest client wins has been with Dulcet Cakes & Sweets, a small patisserie café that originated in Burwood and has recently opened a second outlet in Haymarket.
We started working with Dulcet in May 2019, originally to help them market the opening of their new Haymarket store. Dulcet already had a loyal customer base for their sister store in Burwood, but an obscure location within a small shopping arcade in a new location meant that the new store wasn’t so successful in taking off as it lacked brand recognition.
CPM recognised that Dulcet had a unique offering and tasked themselves with creating media hype around the new store to build up a new loyal following and bring new customers.