Toastie Smith, An instant success in the midst of COVID-19

Toastie Smith

  • CPM is proud to state that we have worked alongside Toastiesmith from the very beginning of their journey.

  • With the launch planned at the beginning of August during the great impact of COVID-19, we knew building social media virality was a huge priority when working with Toastiesmith. With one week before the official launch in the Chatswood Interchange, CPM partnered with Toastiesmith to ensure the successful take-off of their brand. 

  • The success of Toastiesmith was instantaneous. From the day of launch, their store saw to the hustle and bustle of customers excited to try this new, unique prospect, while also receiving great amounts of social media virality.

  • In just the first month of the business operating, the client’s revenue target had been bypassed, continuing for months to come, significantly exceeding the client’s expectations.

  • By mid-September, Toastiesmith had already achieved their milestone of opening a second location in Darling Square, which too saw the same great success as their initial launch, with queues of customers lined up to get their hands on the famous Toasties. 




“CPM was recommended to us by our close friends from Mr. Chen Noodles, whom they once worked with. We were more than ecstatic with the way CPM helped us get our feet off the ground. Having met in the early days before our launch, we were able to utilise their feedback regarding branding, guidelines, and vision for Toastiesmith. With the help of CPM, our business has grown copious amounts in less than 6 months!”


- Yan & Kelly, Owners of Toastiesmith

Today, Toastiesmith has a growing 11.4k followers on Instagram, has had 55 influencers come through to their stores and has appeared in multiple large-scale online publications such as The Urban List, Broadsheet, Good Food, TimeOut, Concrete Playground and more!


Giving back to the community, Toastiesmith was able to use their online platform to promote their fundraiser for the Sydney Children’s Hospital, raising over $3000 which was donated. CPM has worked closely with Toastiesmith to keep their brand thriving in the public eye. We have hosted multiple seasonal campaigns and online giveaways gaining traction of 3.5k comments, while also producing enticing branded video content for the client. 


This fast-food sensation continues to grow and flourish alongside the work of CPM. They have recently launched their new kids menu, serving deliciously packed Toasties to be enjoyed by all! This fan favourite has a potential 2 new locations in the works - Barangaroo and Macquarie Centre. It is with confidence that this CPM client will continue to succeed in the Sydney hospitality scene, which much more to come and to offer. 

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